We’re Not Pros, But We’re Not Pissing About Either

Filling the Gap Between the Pros and the Rest of the World

We found that there’s a massive unspoken gap in the endurance world. On one side, you’ve got the professionals - the elite athletes with sponsorship deals, 3-a-day training blocks, sleep coaches, and an entire team managing their macros and massage guns.

On the other side? The casuals. The “I’ll do a 10K for charity” crowd. Weekend joggers. People just starting out or dipping their toes in.

But in the middle, smack bang in the no-man’s-land - that’s where we live.

And until now, that space has been totally underserved.

This Blog Is For the In-Betweener - the Sneer.

We’re talking to the people who used to play a bit. The decent amateur / semi-pro ballers, retired egg chasers, netballers, ex-sprinters, uni rowers, old school gym rats, hockey and CrossFitters (when it was a thing) — the ones who had something once.

Structure. Competitiveness. Discipline. Community. Game-day adrenaline. All of it. In your mind - you were the bomb…

Then life happened.

Careers took off. Kids arrived. Injuries became common. And suddenly, the thing that once gave you your edge, your buzz, your identity… faded like your partners morning libido.

But here’s the thing: the flame never really went out.

You’re still training. Still grafting. Still chasing, navigating injuries.

And now, you’ve found something else,  something brutal, and completely addictive: Endurance Sport.

Triathlons. Marathons. Hyrox. Ultra runs. Hikes. Sufferfests with medals and mid-life clarity.

That’s where we come in.

Why We Exist

We created this blog and working on our podcast because no one was talking to us.

Not the elites. Not the couch-to-5K crowd.

And definitely not the wanky magazines filled with pro tips you’ll never actually use (who has time for an ice bath after every session and come to think of it, should you even bother?)

We wanted something raw. Relatable. Real.

So we built it.

This is the (very) unofficial home for the people in the gap — those who aren’t pros, but aren’t pissing about either (the Melmans).

You take your training seriously. You set goals. You track splits and sessions.

But you've also got bills to pay, yet another school play to attend, and a partner who's happily (as if) sacrificed their own training session so you can get yours in — even if we do come last.

We see you. We are you. You’re a Sneer.

What You’ll Find Here

Training diaries from real people juggling zone 2 with Zoom calls

Race reports that tell the truth — blisters, bonks, breakthroughs and all

Nutrition advice that doesn’t assume you have a private chef

Gear reviews for kit you’ll actually use, not just flex on the gram

Mental game tips for when motivation disappears and your legs follow

Community stories from all over the country — blokes in sheds with turbo trainers, mums 10k races and half’s, and gym bros falling in love with endurance

But more than anything, you'll find honesty. No bullshit. No bravado. Just graft, growth, and a bit — okay, a lot — of shit humour.

Who Are The Sneers?

We’re a group of mates who turned midlife competitiveness into an endurance movement.

Some of us run businesses. Some have lost them. Some work full time. Some are raising kids, rehabbing injuries — or both.

But we all share the same itch — to test ourselves. To prove we’ve still got it. To push back against comfort and convenience and go full send, whenever and however we can.

We run. We ride. We race. We train in the dark, race in the rain, and recover while putting the kids to bed.

We’re building a brand, a blog, a podcast, and a community — all rooted in the same ethos:

“We’re not pros, but we’re not pissing about either.”

Why Follow Us?

Because no one else is speaking to the ex-athlete inside you — the one who’s still competitive, still driven, but now has responsibilities that mean you’re as likely to be carrying a Bluey bottle as a protein shaker.

Because you don’t need another motivational quote. You need real talk.

And maybe someone to tell you it’s normal to want to pull out before a swim event or cry during a 70.3 and still be buzzing about it a week later.

Because this isn’t just a blog — it’s a movement.

We’re filling the space the mainstream ignores. The ones who aren’t chasing gold — but are still chasing something.

So if that’s you — stick around.

There’s space here for the has-beens, the could’ve-beens, and the still-got-it-in-the-tanks.

For the grafters. The grinders. The ex-rugby legends turned Ironman hopefuls. The netballer running marathons for fun. The parents pushing buggies and PBs.

We’re not here to coast.

We’re here to suffer a bit, swear a lot, and prove that real life doesn’t mean giving up on real goals. Also our kit is fucking LEGIT!

This is endurance for the rest of us - because suffering is fun when you’re with mates